A WeWork for the .01% is coming to New York

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NEW YORK - New York is getting yet another private club, this time in the form of a co-working space for the super rich.

Developed by Mr Edmond Safra, a member of the billionaire Safra family, and restaurateur Juan Santa Cruz, the club is set to occupy the entire 37th floor of New York's GM building, which overlooks Central Park and the Plaza Hotel.

"So why don't we develop a co-working club, at the highest level, for people who are used to having an amazing office?" Mr Santa Cruz said.Colette is set to open in March 2023, and will have 23 private offices with conferencing desks, a seating area, videoconferencing hookup, and individual temperature and light controls.

Consider a scenario, he suggested, where a club guest has an important meeting with two clients. At Colette, a uniformed staff member will be on hand to ask if guests want a coffee or a snack"without having to interrupt", said Mr Santa Cruz. Club members will also have access to the GM building's fitness centre and canteen, along with the club's restaurant, Coco's, a single space that will include a bar, dining room, and chef's table that Mr Santa Cruz has billed as an"Omakase concept", with diners seated around a chef on bar seats.

Aman is opening a club, also on Fifth Avenue , designed to be more of a"lifestyle" club than a workspace.

 

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