Entering the digital space allows an artist to earn more through royalties each time their art sells.
This was echoed by Tokenize Xchange CEO Hong Qi Yu, saying that artists can leverage the internet to connect with a lot of buyers, unlike when selling traditional art in galleries which are constrained by physical locations.Whilst the gains from selling NFT art seem attractive, Mohanbabu warned her fellow artists of challenges that come along as they enter the space given that it is relatively new and unfamiliar territory for many buyers.
The other main challenge to entering the NFT market is how to stand out, given the sheer volume of art that is already in the space. One way Mohanbabu overcomes this is by making digital counterparts of her physical artworks, which can then be translated into the metaverse. “What’s interesting is that, since the physical counterpart of the NFTs will be at the International Space Station, the buyer of the NFT can look up in the sky and say that they own the work of art that is flying above them,” she said.
Apart from being created by a meta-human, what made “Drowning in Love” unique is that it was created through a technique called “generated data art.”
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