6 Times Adidas Went After Brands Over Its Iconic Three Stripes

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[adidas] went after [Forever 21] and [J.Crew] fashion

Adidas has long been recognized for its signature three-stripe logo, so it’s no surprise the Germany-based sportswear giant has had a protracted history of rebuking companies that use allegedly similar designs.

SkechersAdidas and Skechers have engaged in back-and-forth intellectual property disputes for more than two decades. The latest development happened early this month when the latter requested to dismiss a preemptive lawsuit it had filed in February, alleging that the sports brand had fraudulently accused it of patent infringement. The case remains in litigation.

“Neither the infringing apparel and footwear nor the counterfeit apparel is manufactured by Adidas, nor [are] either of them connected or affiliated with, or authorized by, Adidas in any way,” the complaint read. Adidas agreed to an out-of-court settlement that December, with terms of the deal remaining undisclosed.

PumaPuma has also been hit with lawsuits by Adidas. One such case: A February 2017 infringement complaint over a soccer cleat that the latter stated bears “a confusingly similar imitation of Adidas’ three-stripe mark.” Adidas went on to say that the allegedly infringing shoe is likely to “deceive the public regarding the source, sponsorship, and/or affiliation of that footwear.

 

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