While it may be easy to allocate money to your favourite stocks, there’s a psychological factor that you should not neglect as an investor.
Investors commonly anchor their minds to the purchase price of their investments and base their decisions on whether the market price is below or above this purchase price.Instead, investors will value a company based on its prospects, dividends, and other financial and business metrics. But if the analysis shows that he had overpaid for his shares a year ago, then he should recognise the loss and find a better investment to park his money.In short, the home bias makes investors stick to companies listed on their local stock exchange due to familiarity.By limiting yourself to investing just at home, you are constraining your investment universe.
By keeping these biases in check, you can improve your investment results by making better investment decisions.
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