SINGAPORE - Ms Chloe Liem feels her $3,950 Cartier Trinity earrings are “practically free”.
The 20-year old rationalised her purchase like this: She had initially wanted a pair that cost $5,250, so getting a cheaper set made it feel like she saved $1,300 from the get-go.Whipping out a calculator on her TikTok video, the content creator told viewers that if she wore the earrings daily for the next four years, it would cost about $1 apiece each time she wore them.
Justifying big-ticket spending like this is known as “girl math”, said Ms Liem, referring to a new viral TikTok trend, which began in New Zealand but has since gained popularity around the world. The term “girl math” was popularised in July when hosts on a New Zealand radio show called Fletch, Vaughan and Hayley told a listener that her NZ$330 dress purchase was reasonable since she was going to wear it thrice.Rationalising spending this way is “girl math”, the deejays said.
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