A Chainstory analysis of crypto press releases exposes a concerning trend, with 62% originating from high-risk or scam projects. The study highlights the pay-to-play model of crypto press release wires and the prevalence of promotional, often misleading, content.
A recent analysis conducted by Chainstory , a crypto communications firm, examined a substantial dataset of crypto press releases published between June 16 and November 1, 2025. The study, encompassing 2,893 press releases , revealed a concerning trend: a significant portion, approximately 62%, originated from projects categorized as either High Risk or confirmed Scams .
This classification was based on several key indicators, including the anonymity of project teams, the presence of unrealistic return claims, and cross-referencing with established legal and consumer scam databases. The findings underscore the inherent vulnerabilities within the crypto press release distribution landscape, highlighting the potential for manipulation and the propagation of deceptive information to a wider audience. The pay-to-play model prevalent in crypto-specific press release “wires” further exacerbates the situation. These wires, unlike traditional legacy services that prioritize editorial judgment, often allow projects to purchase guaranteed placement across partner media sites. This circumvents the standard editorial processes and transforms article placement into a paid commodity, raising significant concerns about the authenticity and reliability of information disseminated through these channels.\The Chainstory analysis delved deeper into the content and tone of these press releases, revealing further areas of concern. The majority of content, as identified in the analysis, comprised of low-impact announcements that typically would be disregarded by traditional newsroom editors. Routine product or feature updates accounted for a substantial 49% of all releases, while an additional 24% focused on exchange listings and trading promotions. Token launches and tokenomics changes also contributed a considerable 14% of the release volume. Conversely, genuinely newsworthy events, such as venture funding rounds, mergers and acquisitions, or significant corporate finance activities, were sparsely represented, accounting for a mere 2% of the dataset, or 58 releases in total. Furthermore, the report scrutinized the language and tone employed within these press releases. The dominance of promotional framing was evident, with only around 10% of releases adhering to a neutral, factual style. The vast majority, approximately 54%, were categorized as “overstated,” while another 19% exhibited overtly promotional language. The study noted the prevalence of superlative-laden language, commonly associated with marketing copy, which often remained unchallenged within the paid release environment. Such practices stand in stark contrast to traditional journalism, where similar claims would be subjected to rigorous editing and questioning, suggesting a potential breakdown of editorial standards within the crypto press release ecosystem.\The risk profiling of the issuers further amplified the report's warnings. A distinct skew towards questionable projects was observed. High-risk issuers constituted 35.6% of all releases, with confirmed scams accounting for an additional 26.9%. In contrast, established, low-risk projects were responsible for only approximately 27% of press releases. This disparity strongly suggests that more credible firms rely less on paid distribution and are more likely to secure organic media coverage based on the inherent value of their announcements. Specific sectors, such as cloud mining, demonstrated an even more pronounced trend, with nearly 90% of press releases emanating from projects flagged as high risk or outright scams. These findings paint a grim picture of the crypto press release landscape, where the incentives of the pay-to-play model are enabling questionable projects to bypass traditional editorial gatekeepers and flood the media with potentially misleading information. The report underscores the need for greater scrutiny, transparency, and the establishment of robust standards to ensure the integrity of information within the crypto space. The industry should focus on the quality of projects rather than the quantity of marketing content they distribute. The findings of Chainstory's analysis serves as a crucial wake-up call to both investors and media consumers
Crypto Press Releases Scams High-Risk Chainstory Marketing Fraud Pay-To-Play Editorial
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