- X's new content moderation policy made it challenging to convince brands that the Elon Musk-owned social media platform was safe for ads, according to the company's former head of brand safety and ad quality.
Musk, who in May tapped NBCUniversal's star ad sales chief Linda Yaccarino to become CEO, said on Monday that U.S. ad revenue had declined by 60% and blamed critics for the slump. "I didn't always have access to other people who were doing work," he said of his time at Twitter. "I was excited that BSI was building a community."
Brown said he resigned after disagreeing with Musk's decision to reverse a move by Twitter's teams to limit the reach of a documentary on the platform due to misgendering, which refers to using pronouns other than the one a person identifies with.