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Apple Arcade could boost ranks of video game players

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Apple Arcade, which launches Thursday, rides a trend of video games played by subscribers.

SAN FRANCISCO – Apple’s entry into online games with a low-cost subscription plan is expected to bring a fresh set of consumers into gaming and potentially reshape the multibillion-dollar market.

"Apple Arcade might eat into free-to-play titles, or it might expand the market overall and attract many new players that haven’t yet been drawn to paying for content on mobile." The US video game industry generated a record $43.4 billion in revenue in 2018, according to the Entertainment Software Association and The NPD Group.

Details of what incentives or revenue shares Apple is giving game developers have not been disclosed. "On the mobile side, we think that the free-to-play business model has reached near maturity," De Rochefort said.

 

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