Anti-Black Friday groups push for greener, less consumerist future

, some groups hit out with boycotts and campaigns against what they deem unfair business practices and the unbridled consumerism of the end-of-year holidays.

In the United States, the day after Thanksgiving -- celebrated the fourth Thursday in November -- is marked by frenzied deal-snagging as retailers offer sales to kick off holiday shopping in earnest, with European companies jumping on the bandwagon in recent years. Adobe's holiday season shopping forecast expects $910 billion in global online spending in November and December, an 11 percent increase over 2020, despite inflation and supply chain disruptions.

But while shoppers opened their wallets, some workers, organisations and retailers were taking a stand against what they see as the extreme excesses of"It's ridiculous to have a day so profitable to owners where workers get paid the same as always," said one member of a popular Reddit"anti-work" forum , which has more than a million members.

Membership of the forum swelled this autumn. That growth coincided with a record 4.4 million Americans leaving their jobs in September, a phenomenon dubbed the"Great Resignation".Blackout" campaign, which encourages Americans not to work, and especially not to buy anything, the day after Thanksgiving.

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