The Meetings, Incentives, Conferences and Exhibitions industry plays a vital role in the country’s economic recovery as it creates prospects for the movement of local products and infuse foreign direct investments, among others, which eventually generate jobs, according to World Trade Center Metro Manila , the venue of major trade shows and exhibitions in the Philippines.
In a statement issued on Thursday, WTCMM said, trade shows that the country hosts and promotes “make a difference in optimizing business.” On-site sales and bookings boost business and often benefit buyers with a host of concessions, WTCMM noted. “In these cases, we optimized the value of the global network of the WTCA in promoting business, trade, and investments,” Pascual said.
Further, WTCMM said countries with successful MICE industries often have institutionalized monitoring of their contribution to the economy.
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