"They clearly believe they still have the pricing power to do so and that they provide an exceptional value for the money," Andrew Hare, a senior vice president of research at media consulting firm Magid, told CNN Business.
The streaming media company said Friday that it's raising the monthly price for a US subscription to its standard plan by $1.50, to $15.49, and its basic plan by $1 to $9.99. The premium plan increased $2 per month, to $19.99. "We're estimating that Netflix will spend $17 billion [in 2021] globally and that's [coming] off $12 billion in 2020, which happened to be a down year because of Covid," he said.
Of course, Netflix is still Netflix and continues to be massively popular with its 213.5 million users around the world. "They've reinvented the entertainment industry in the last decade." he added."Now a whole new era of challenges and opportunity begins."A dollar here and a dollar there might not seem like much, but it matters to both Netflix and consumers.
Oh wow Netflix_PH netflix . You really are pushing us away to Torrent. Oh well, we have unlimited internet and the pirates are coming to our rescue. Bye!
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