Why is the all-new Hyundai Santa Fe so...square?

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It's hip to be square, says Hyundai

“When it was time to redesign the Santa Fe we faced a big challenge,” says Hyundai’s exterior design manager Nicola Danza as he shows us round the rather striking new shape. “Because of course it’s a car that has to be sold in America, Europe and Hyundai’s domestic market. We realised that we needed something completely new. A complete revolution.”

“They’re all slanted and trying somehow to be a sporty SUV that they’re not. They’re big, they’re huge. How many blisters can you put on the body side to pretend that you’re sporty?“In this case we said let’s try to make an anti-design car. Strange words for a designer but at the same time it was about making it really pure. We wanted it to be more practical, and more practical means boxier, so let’s make boxy cool again.

There’s been a lot of shouts to say that this new Santa Fe looks like a Discovery 4, but Danza actually reckons there’s another SUV icon that bears a greater resemblance. “We took influences from product design, because product design tends to be very logical, very intelligent and very practical. There’s nothing that you don’t need.“I heard many times people saying it looks like a Land Rover, but to me it reminds me more of the first Jeep Grand Wagoneer. That sort of raised station wagon.

 

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