At the onset of the lockdown , searches about “how to apply for loans” and “how much can be loaned” were at the top of search queries, particularly for emergency loans and calamity loans. The number of searches peaked on March 19, which was around the time the Department of Labor and Employment introduced the COVID-19 Adjustment Measure Program, which would assist workers affected by the ECQ.
“There is a lot of value to be derived from analyzing the breadth and depth of digital data that is available in the public domain,” says Francis del Val, Cobena president and CEO. “Understanding consumer behavior online can provide us insights into their emotions and concerns: The fears and anxieties they are experiencing, particularly in this COVID situation.”
The study even took a look at the most widely used emojis by MSMEs online, and found that the heart-shaped eye and telephone icons were the most popular, indicating the sector’s positivity, and that they remain accessible to their consumers by phone. 2) Business expenses. Financial assistance for MSMEs to help keep their business afloat, help for their employees and supply chain partners so that the MSMEs can continue to make their products accessible to their customers.
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