What’s in a name? The battle for the ‘Eat Bulaga!’ trademark

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For weeks now, Eat Bulaga! has prevailed social media and news articles from Aparri to Jolo after its hosts severed ties with TAPE Inc. after over four decades of business together. | via philstarlife

, meanwhile, is the legal protection extended to the owner of the rights in original literary, scientific, and artistic works.

As for copyright, the agency noted that registration isn’t necessary though creators may do so “for the issuance of the appropriate certificate of copyright registration.” Trademark protection is 10 years from the date of registration, and is renewable for 10 years at a time. Copyright protection, meanwhile, lasts for the lifetime of the creator plus 50 years.

“While a title is registered under someone’s name, it is possible for someone else to bring with them the segments of a show and create an entirely similar show under a different name,” he said, “if they are indeed the ones who conceptualized the same.”

 

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