What Korea did right: A Gong Yoo or Lee Min-ho didn’t happen overnight

On the first day of classes every semester, when I meet my new students, I always ask them what brought them to Korean language class. Their facial expressions show they are too timid to speak in front of new classmates, but after a couple of students confidently say they are fans of this or that K-drama or K-pop group, the rest of the class suddenly feels liberated, and violent shrieking follows as they find common fandoms among them.

The term “Korean wave” or Hallyu was coined by Chinese fans who first witnessed the spread of Korean culture. It made the Korean cultural industry a global phenomenon, welcomed and embraced by non-Koreans. One thing I observed in the recent development of Korean popular culture is the interconnectedness of cultural content. For instance, the Korean Netflix series “Kingdom” was originally a webtoon that award-winning scriptwriter Kim Eun-hee transformed into its latest version. Even recent Korean blockbusters “Along with the Gods,” “Extreme Job” and “Hitman” are adaptations of webtoons.

The emergence of Korean popular culture in its early days has been compared to that of Hong Kong films, Taiwanese soap operas, Mando-pop, Canto-pop and Japanese anime, which had already peaked, leading to the assumption that Hallyu would soon slow down, too.A recent tweet triggered the online debate on whether the influx of Korean dramas on Netflix will spell doom for Filipino TV and movies in the future. This is sophistry.

A misconception among foreigners is that Hallyu is backed by the Korean government. The Korean government indeed provides generous support, but it does not intervene. The Hallyu phenomenon started as a private venture with little to zero government intervention. Only when K-pop rose to become a global phenomenon did the government begin formulating policies and taking action to incorporate it into their Soft Power strategies.

I remember watching endless love, stairway to heaven and winter sonata.. those 3 started my kdrama awareness

It was not- but greatly supported by it’s govt becoming a lucrative industry. Win win.

Hyun Bin na po ngayon. Gong Yo is past tense ✌🏽

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