Malenda Meacham usually watches the Memphis Grizzlies play their home games at FedEx Forum from her perch in Section 106. She stands. She cheers. She paces. And, of course, she pretends to pound on the cartoon bongos whenever they flash on the arena’s big screens.
As part of its expansive efforts to build atmosphere for games inside its fan-free bubble at Disney World, the NBA has been inviting spectators to attend — virtually. Select fans who are viewing the games from home are being livestreamed onto three video boards that extend along each baseline and one sideline.
In partnering with Microsoft, the NBA has harnessed the magic of 21st-century computer technology to beam fans like Bongo Lady straight into its three arenas at Disney World. Peggy Rounds, an account executive with the Grizzlies, reached out to Meacham to see if she would be a virtual fan for the team’s game against the Spurs.Meacham signed a three-page waiver that detailed various rules. Near the top of the list: no bad language, as audio of the virtual fans would be blended and piped into the arena. Meacham knew in advance that she was going to wrestle with that restriction. As the game wore on, she was grateful for the option to turn off her microphone.
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