As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one.
For this latest study, the organization surveyed 20,000 domains it suspected of disinformation, looking at the websites' traffic and audience information, what kinds of ads they were running and how much they made per visitor on advertisements. "I think given the choice they would actively choose not to subsidize this kind of content, but right now they don't have the choice," Rogers said.
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