Websites spreading disinformation make $235 million a year in ads – study

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Due to the complex nature of the online advertising ecosystem, advertisers are not always aware where their ads are displayed.

MANILA, Philippines – Websites posting false or extremist content online generate at least $235 million a year in ad revenue, according to a study from theThe Global Disinformation Index is a nonprofit organization that assesses media outlets and websites’ risk of spreading disinformation by providing them real-time automated risk ratings.

"I think given the choice they would actively choose not to subsidize this kind of content, but right now they don't have the choice," he added. The organization’s founder Matt Rivitz said that advertisers must play a role in monitoring where their ads are displayed.

 

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