WATCH: TECNO, BBC Storyworks collab on short film about inclusive mobile camera tech

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The film, 'The Future Lens: Looking Ahead With TECNO,' showcases the smartphone brand's glocalization strategy to better represent different cultures. BrandRap

Editor’s note: This press release is sponsored by TECNO and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

In the piece, TECNO explains how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures. TAVIOS™ LABORATORY. TECNO optimized portrait imaging quality by examining various skin types and categories.

Richard Pattinson, BBC StoryWorks senior vice president, said: “We are delighted to be working with TECNO on this piece. TECNO secured our content production team superb access for interviews, including photographer Justin Amoafo, the frontline staff at TECNO mobile camera department as well as allowing us to visit the TECNO mobile phone manufacturing sites and camera labs.

 

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