Vox Media, owner of Vox, The Verge, New York magazine and other digital media sites, is nearing a deal to acquire Group Nine Media, CEO Jim Bankoff told his company's staff Monday.
Group Nine formed in 2016 as a merger of NowThis, The Dodo, Thrillist and Seeker. In October 2019, the company acquired women-focused digital media brand PopSugar. The month prior to that deal, Vox had acquired New York Media, which includes that company's namesake print magazine along with websites The Cut, Vulture and more.
The Wall Street Journal was first to report the acquisition talks, and Bankoff referred to its article in his memo, saying it had sped up the timing of the announcement. It's too early to tell if there will be layoffs at Vox or Group Nine, but Bankoff noted in his memo that the two companies will come up with a plan to"integrate functions."
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