, Vivo, who is a major sponsor for the league’s upcoming exhibition games in Shanghai, voiced their dissatisfaction with the Rockets executive’s views on Chinese social media platform Weibo.
Tencent Sports, meanwhile, issued a statement that said it was temporarily suspending the preseason NBA broadcasts for an unspecified amount of time. Some users on Twitter also noticed e-commerce giants Alibaba and JD.com have similarly taken a stand against the basketball league, taking down products related to the Houston Rockets.“It is inevitable that people around the world – including from America and China – will have different viewpoints over different issues. It is not the role of the NBA to adjudicate those differences.
China is said to be one of the NBA’s most valuable markets outside of the US. The league has a 5-year partnership with Tencent for digital streaming rights of games, which is reported to be worth $1.5 billion.
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