MANILA — Now it can be said: the separate contracts of K-drama superstars Son Ye-jin and Hyun Bin with local telecom giant Smart both include a visit to the Philippines.There are layers of considerations, Smart executives said, during a recent virtual media conference launching Son Ye-jin as the brand’s latest endorser.
That would only be possible once the coronavirus pandemic has eased, public affairs head Ramon Isberto noted. “It’s just so sad that I could not come to see all the fans in person, but I’m always very thankful and happy to be able to meet them in this way,” Son Ye-jin said in Korean.Watch more in iWant or TFC.tv The introduction of the “Crash Landing On You” stars as separate Smart endorsers — Hyun Bin for Gigalife, and Son Ye-jin for Signature — happened within months of each other.
Basas laid out the timeline, saying: “It was in the first week of June when we launched Hyun Bin, then we reached out to her management team. The second and third week of June were spent negotiating the terms of the contract, and we actually signed her up, fourth week of June.” “We knew that she loved the campaign, because the character that she portrays — a very strong woman, a badass chick — is very different from her prior endorsements,” Basas said, mentioning Son Ye-jin’s experience riding the Ducati bike.
Nice and beautiful.
Gorgeous woman and lovely to watch!!
That make us love her even more
Love this woman❤
super down to earth sonyejin😉❤️
To JenPSJ if you can’t write a beautiful story to anyone, better mind your own business, better not to say I’ll words to anyone as it will come back on to you. An Empty can always Loud and that’s you, quite a harsh word sorry but I don’t really feel sorry for you
Queen! 😘😍
She is a Chungmuro queen, melodrama queen, hallyu star, Award-winning star, Soon-to-be Hollywood actress and Nation's First Love yet she remains humble.
Their fandom has nega image.
mynameizdayne
If that is the case then she should tell her Filipino fans to be humble too puro kayabangan lang alam lahat ng Korean artists halos na bash na nila.
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