Video stars: Russian child bloggers score millions of 'likes'

STAR. Russian child blogger Liza Anokhina , 12, participates in a shoot for her blog in a Moscow park on September 13, 2019. Photo by Alexander Nemenov/AFP

Russia counts some 40 million Instagram users, behind only Indonesia, India, Brazil and the United States, according to data firm Statista. The youngest child bloggers unwrap toys or sweets. Older ones like Liza speak on camera and film sketches. They earn from ads and by promoting products, as brands value their connection with their peers.Liza clutches her phone in a pink plastic case, admitting that she uses it 8 hours a day.

"It is a problem because of the way viewers are: they're used to seeing numbers," Liza's producer says of the potential Instagram changes."Not just viewers but advertisers, too.""She speaks well, she's clever, she makes interesting videos," says Natalya Usacheva, 12, while Veronika Kosynkina, also 12, says she aspires"to dress just as stylishly" as Liza.

"I'm constantly waiting for the moment when I get 1 million subscribers," he said, planning to blog on computer games, pranks and BMX bike stunts."For me, it's important both earning lots of money and having lots of subscribers," he says.Their 23-year-old teacher, Amela Shabotich, is a student at Moscow's Higher School of Economics. She says she enjoys seeing children's blogs develop, with topics ranging from fashion modelling to learning English.

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