US fast food chains push pricey set meals to lift sales post-pandemic

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Via InquirerUSA US fast food chains push pricey set meals to lift sales post-pandemic

A Taco Bell order and drinks sit inside the first digital-only U.S. location at Times Square in New York City, U.S., April 14, 2021. REUTERS/Shannon Stapleton/File Photo

Wendy’s Co said it pioneered the value menu in 1989, when it dedicated part of its menu board to 99-cent items. But today, Wendy’s is “trading folks up into our best, highest-quality food items,” said Chief Executive Officer Todd Penegor during a May earnings call with analysts, “and we’ll continue to do that.”

Signs advertising a box of fried chicken for $16.99 and a sandwich are seen at a Popeyes restaurant in New York City, New York, U.S. May 26, 2021. Picture taken May 26, 2021. REUTERS/Hilary Russ A view shows Wendy’s Spicy Pretzel Bacon Pub Chicken sandwich that contains fried chicken topped with cheese, bacon, pickles, fried onions and two kinds of sauce on a pretzel bun, and sells for $7.09, in New York City, New York, U.S. April 28, 2021. Picture taken April 28, 2021. REUTERS/Hilary Russ

 

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