U.S. brands Aunt Jemima and Uncle Ben's to change amid protests

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The Aunt Jemima line of pancake syrup and batter will be renamed, while the Uncle Ben's brand of rice dishes will 'evolve.'

AUNT JEMIMA. Boxes of Aunt Jemima pancake mix are seen on a store shelf in Washington, DC, on June 17, 2020. Photo by Eva Hambach/AFP, major United States food companies on Wednesday, June 17, said they change the Aunt Jemima and Uncle Ben's brands, both of which feature African American mascots.

"We recognize Aunt Jemima's origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, the PepsiCo subsidiary that produces Aunt Jemima, said in a statement. The Aunt Jemima brand has existed for more than 130 years, and"has evolved over time with the goal of representing loving moms from diverse backgrounds who want the best for their families," according to PepsiCo.

Mars was less clear what would happen with Uncle Ben's, saying in a statement,"We don't yet know what the exact changes or timing will be, but we are evaluating all possibilities."

 

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