Twitter exempts some 'cause-based' messages from political ad ban

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'Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed,' Twitter says in its new policy. 🤔

ban on political adsThe San Francisco-based messaging platform unveiled details of its move to bar all paid political messages, starting November 22, while easing concerns expressed by activists for social causes.

Chief executive Jack Dorsey said at the time the company wants to head off potential problems from"machine learning-based optimization of messaging and microtargeting, unchecked misleading information, and deep fakes." These ads could also be targeted by"keyword" searches on the platform or by"interests" previously indicated by users, but may not be based on political leanings or affiliations or other more refined techniques.

Social media platforms have been challenged by President Donald Trump's campaign and its use of ads that contain claims critics say have been debunked by independent fact-checkers.

 

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