TV viewership climbing with people stuck at home by coronavirus

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A fixture on television, actress Julie Bowen of “Modern Family” is doing the same thing as millions of other people during the widespread coronavirus shutdown.

“I’d never seen it and it’s super fun,” she said. “I’m trying really hard to stay away from anything grim or reality-based right now. I don’t want any heavy drama. Can’t do it.”

The original TV star-turned-politician, President Donald Trump, is on cable television nearly every day with news conferences, and reached 4.4 million viewers for a Fox News town hall on Tuesday. The impact of that exposure will be seen in November.New York Gov. Andrew Cuomo, also on cable nearly every day with coronavirus briefings, has a growing fan club.

“It makes me stressed because you hear it all the time,” she said. “My husband says, ‘don’t listen to it.’ But you can’t not listen to it.” “We are all assuming that people would be flocking to see whatever they consider ‘comfort food’ when it comes to programming right now,” said Jeff Bader, NBC president of program planning, strategy and research. “For some people that would be comedy, but for other people it could be old movies or reality shows. One of my colleagues likes horror movies to escape reality.”

 

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