‘Trolls’ went straight to homes. Movie theaters are fuming.

Just as the pandemic worsened and movie theaters were shuttering, Universal Pictures shifted the film’s release to video on demand, leading a charge straight through the theatrical window.

The Journal reported that in three weeks of $20 on-demand rentals, “Trolls World Tour” has grossed about $95 million. The studio, which normally splits sales approximately in half with theaters, pocketed about $75 million of that. A spokesman for Universal did not dispute those figures. “Universal does not have reason to use unusual circumstances in an unprecedented environment as a springboard to bypass true theatrical releases,” said John Fithian, president and chief executive of the National Association of Theatre Owners. He touted the irreplaceable “beloved immersive, shared experience” of seeing a film in a theater, adding that many families would have flocked to “Trolls” if “the world had not been sequestered at home.

He declared absent further discussions, “decades of incredibly successful business activity together has sadly come to an end.”“We absolutely believe in the theatrical experience and have made no statement to the contrary,” Universal said, adding it would consider video on demand “when that distribution outlet makes sense.”

available for digital rental next month instead of waiting for theaters to open. The Walt Disney Co. is steering “Artemis Fowl” to its Disney Plus streaming service. Other studios have simply sold movies to streaming services. Netflix acquired the Paramount Pictures comedy “Lovebirds,” once planned for a spring theatrical release.On Tuesday, it announced

You forgot to mention that AMC was bought by a Chinese company

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