— Toys"R" Us is getting another lease on life thanks to Macy's.
It's the second attempt to revitalize the Toys"R" Us brand within three years. This relaunch is new owner WHP Global's first significant strategy shift for the toy store. The New York-based brand management company bought the storied retailer in March with plans to build a"global network and digital platform" for Toys"R" Us.
"Toys"R" Us is a globally recognized leader in children's toys and our partnership allows Macy's to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles," said Nata Dvir, Macy's chief merchandising officer, in a press release.
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