TikTok creators fear economic blow of US ban

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Ayman Chaudhary turned her love for reading into a living on TikTok, posting video snippets about books like those banned in schools in ultra-conservative parts of the United States.

This photo taken on November 21, 2019, shows the logo of the social media video sharing app Tiktok displayed on a tablet screen in Paris.SAN FRANCISCO, United States — Ayman Chaudhary turned her love for reading into a living on TikTok, posting video snippets about books like those banned in schools in ultra-conservative parts of the United States.

A new US law put TikTok's parent, Chinese tech giant ByteDance, on a nine-month deadline to divest the hugely popular video platform or have it banned in the United States. TikTok fuels growth for more than seven million businesses in the United States, helping generate billions of dollars and supporting more than 224,000 jobs, the study determined.

"Social media has democratized the commerce landscape, and TikTok really supercharged that," Enberg told AFP. A young generation is using TikTok as a search engine of sorts, making queries as they might on Google and seeing what the algorithm serves up, said SOCi director of market insights Damian Rollison.

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