Tiger mania - BusinessWorld Online

Since then, he has been a fan favorite at the Augusta National Golf Club, where he seems to contend every year he can manage to tee off — “manage” being the operative word, of course, given his chronic back ailments.

This week, Couples is back at the Masters, where the teeming spectators love to see him play just as much as he loves playing. That said, it seems he has been reduced to mere cheerleader amid the discernible buzz heading into the start of golf’s premier event. If followers in the practice rounds he has been part of resemble those otherwise exclusive to final pairings, it’s because Tiger Woods shares in his walks. In the pride of Georgia, no one has moved the needle more than his good friend.

Needless to say, anticipation is at a high because Woods was not at all expected to tee off. Just 14 months ago, he was involved in a vehicular accident of his own making. He nearly lost his leg — his life, even — then, and although surgeries and painful rehabilitation allowed him to walk again , logic dictated that wielding a club, let alone negotiating the demanding terrains of Augusta National, had to be far from his mind.

Most other golfers would deem attendance a triumph in and of itself. Not Woods. For all that he endured and notwithstanding his admission of the myriad challenges he faced during his convalescence, he’s out to win. Nothing less will do for him — a mindset he carried in his prime, and which he evidently continues to display despite his handicaps. Make no mistake, though; he’s in for an uphill battle, literally and figuratively.

Not that Couples cares about the minuses, because, well, Woods is Woods, which is to say only a fool would dare count him out. Forget that he’s not the best, or the best prepared. History beckons, and all eyes are on him as he aims to make it.introduced a Sports section in 1994. He is a consultant on strategic planning, operations and Human Resources management, corporate communications, and business development.

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