In the social commerce world, literally anyone can become a creator. It’s a radical shift in the balance of market power as more people realize the opportunities of monetizing their creativity, influence, and networks.
But the creator economy has its fair share of problems right now: de-influencing, creators with fake followers, and algorithm shifts, to name a few. Unsurprisingly, marketers are in a tizzy over what this all means for the future of the creator economy. Founded in 2010, the agency, which has a network of more than 10,000 talented creators across multiple industries in Thailand, Vietnam, and Indonesia, has gone on to work with brands such as KitKat, Pepsi, Bonchon, and makeup brand Maybelline.
“Other agencies will charge lower so that they can take a deal, and it happens a lot in the Philippines. But that’s not who we are. What also makes us different is that we have cross-border operations and that we’re able to bring our experience and leverage our local knowledge of the market trends from Thailand, Indonesia, and Vietnam, meaning we could help you when you want to start marketing your product or service outside the Philippines,” he says.
Source: Financial Digest (financialdigest.net)
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