ABS-CBN has been an institution in Philippine sports for its live broadcast coverage of major leagues, especially the UAAP.
"Even among us, it’s a very definitive relationship," he added."Twenty years is nothing to scoff at – the organizations grew up."From an event once relegated to tiny gyms, volleyball has grown to be a major sport in the country with the help of the network. "Basketball was the main sport for the UAAP. We were covering the basketball games and the finals of the volleyball only and the finals of volleyball was just held at the old UP gym," recalled Ramos.
Although these sports belong to niche yet passionate communities, it gave tournaments outside the UAAP confidence to approach ABS-CBN for media coverage.
Magbayad kasi ng tamang buwis🤑
The marriage of ABS-CBN and Sports broadcasting was one of the many successful ventures the network had made in its history.
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