HOW time flies! During the prepandemic days three years ago, we were all fascinated with millennials—their number, their buying power and their attitude.
To better understand them, Kane turned to YPulse and then a host of business professionals for help. Knowing the differences, he says, “will help those who hire them, lead them, and sell to them to make farther better decisions.” And may we add, forge better relations with family and friends. He starts by letting us to get to know the two groups a little bit better.
Gen-Z, on the other hand were born between 2001 and 2019. There are 77.9 million Gen-Z’s with a combined spending power of 10.7 billion—a figure that will grow as they mature. As a result of these experiences, “the younger generation is far more debt-adverse and budget-minded than their Millennial counterparts. Z’s start planning for life and their careers earlier on average, and they skew far more heavily toward an interest in entrepreneurship than Millennials do.”
More than any other generation, “they believe that mental health should be openly discussed in the workplace. Zs want and value mental health benefits at work, and to a greater extent than Millennials, will leave to find them.” But it is Gen-Z’s elevating it to a cause that makes all the difference. They are not only more diverse than those before them, they are “far more passionate about diversity. Racism is the No. 1 cause among this generation.”
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