Thai online retailer Kanittha Thongnak has captured a market of thousands by dressing up as a zombie to sell the clothes of dead people in sales streamed live on social media.
“All the clothes belong to dead people who died from different causes,” Kanittha told Reuters while preparing for her weekly Facebook Live session at her home in Phetchabun, northern“Since I started to wear scary make-up, the audience increased to five or six thousand.” Kanittha, who learned the make-up skills on the internet, sells clothing items for anything up to 100 baht . She first got the idea while attending a funeral, where she saw clothes of the deceased burned, in accordance with tradition.
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