The Social Weather Stations, which conducted the survey in November, said a family considers itself as poor, if its budget for home expenses falls below the threshold set for a particular area.
The SWS poll also showed the number of families in the country who consider themselves as 'borderline poor' grew by 13 points to 36%. Of the self-rated poor families, around two million are 'newly poor', the SWS said. This means they rated themselves as non-poor a year or four years ago.
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