The addition in Osaka bulks up USJ’s roster of franchises, which include “Minions” and “Jurassic Park”, in its rivalry with Disney, with the moustachioed plumber also coming to other Universal parks worldwide.
At the attraction, whose opening was delayed repeatedly from last summer due to the COVID-19 pandemic, visitors can buy a $30 “power-up band” which syncs with the park’s app to rank them as they gather coins and defeat baddies. The wristband draws on the interactive wands in the Harry Potter attraction and Nintendo’s tradition of tactile gaming gadgets and aims to capitalise on Mario’s generation-spanning appeal to drive repeat visits to the park.
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