Manila, – Various communities in the Philippines, Indonesia, Hong Kong, Malaysia, Singapore, and Vietnam will soon get to enjoy revitalized basketball courts and basketball training programs as Sun Life donates PHP 40 million to promote healthier lives among marginalized youth across Asia.
“Promoting movement is an important aspect of Sun Life’s health and wellness advocacy. We constantly explore fun and engaging ways to promote it among Filipinos, especially the youth,” said Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong. “For this particular initiative, we took inspiration in our country’s love for basketball so we can encourage everyone to make physical activity a part of their lifestyle.
The initiative is part of Sun Life’s #MovementMatters campaign, which aims to promote physical activity as an important aspect of living healthier lives.The campaign earlier kicked off with a 3×3 charity event simultaneously held in Manila and Jakarta, Indonesia from August 18 to 20. Sun Life donated PHP 4,000 for every participant in both Manila and Jakarta, and for every like, share, comment, and post on social media with the hashtag #MovementMatters, paving the way for a total donation of PHP 40 million.
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