and beyond it. Coinciding with the 50th anniversary of the world of hip-hop, the streaming app recently launched “Kalye X,” the latest initiative that is dedicated to collaborations between artists, fans, and the community on the local hip-hop scene.
Ng added that as more music lovers continue to patronize Pinoy hip-hop, it is important for them to strengthen local hip-hop artists in sharing their craft with their fans “in a deeper way, as well as push the boundaries of Pinoy hip-hop music culture.” From August to October, Spotify will be releasing three singles featuring artists representing the sound of three major islands in the country—Luzon, Visayas, and Mindanao.To kick off Spotify’s initiative, Midnasty and Cookie$ will be presenting their track as an ode to the vibrant Visayan scene. Meanwhile, DJ Medmessiah, together with the group Morobeats, reimagines the sound of Mindanao hip-hop with their respective track.
To celebrate these milestones, as well as the inaugural event, hip-hop artists Al James and Cookie$ joined Ng to talk about their thoughts on the vibrancy of the Pinoy hip-hop scene.
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