SM Prime will open 5 new malls in 2024, three in Luzon , one in Visayas , and one in Mindanao . The malls in Laoag City and in La Union province will be the first SM malls in these areas. The retail industry in the Philippines is targeting the growing middle class .
SM Group is bullish about the Zamboanga market and plans to open a bigger mall there. The mall in La Union will have a design that blends with the community, featuring more timber and beige elements.
Source: News Formal (newsformal.com)
SM Prime Malls Philippines Retail Industry Middle Class Luzon Visayas Mindanao Ilocos Zamboanga La Union