The ban, which will apply to"the least healthy" sugar-sweetened beverages, will cover all media platforms including print, broadcast and online, said Edwin Tong, Senior Minister of State for the city-state's Ministry of Health.
The ministry also says it will continue to gather consumer and industry feedback in the next few months, before announcing further details on its implementation next year. "We intend to study them more carefully," he added."We want to find measures that are sustainable in the long-term, that shape not just market consumption behavior but also on the supply side to drive reformulation."High consumption of sugary drinks is associated with obesity and greater risks of developing chronic diseases like diabetes and heart diseases.
The ministry also urged drinks manufacturers to reformulate their products to provide healthier choices, while retaining the taste.
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