GS1 Philippines, the leading organization on local barcode standards, said it is targeting to introduce GS1 Activate, a digital service aimed at simplifying barcode generation, to over 30,000 retailers nationwide by the end of 2024.
Explaining more features of the web-based service, GS1 Philippines said businesses “can easily obtain barcode numbers for their products, allowing for their global distribution.” “In an economy where the Philippines’s e-commerce market is estimated to reach $24 billion through 2025, GS1 Activate is a game-changer,” Claudio said.
“This launch is a testament to our dedication to advancing digital integration within the Philippines’ supply chain ecosystem, reinforcing our role in the global economy,” he added.For his part, GS1 Philippines Chairman Pablo Gancayo said the local barcode organization is now focused on “evolving the barcode into the next level we call the 2D migration, which is expected to revolutionize further commerce.