Whereas in the tri-media world , ads spoke “at” you with messages that persuaded you to buy. In the social media world, ads speak “to,” “with,” and “through” you with messages that entertain, engage, and educate. With a full video and sound experience, social media ads connect to consumers at a different level, leading them towards brand discovery, conversion, and purchase.
Another way of looking at it is like this — while traditional advertising “push” products at you, social media advertising, through short form videos, draw you in through a “pull effect.” In social media commerce, the shopping journey happens at lightning speed. For those unaware, the shopping journey consists of four steps — discovery, engagement, consideration, and conversion. While it could take months to go from brand discovery to conversion in traditional advertising, the same could happen in just a few minutes in the social media universe.
There are also ads called “Dynamic Showcase Ads.” These ads promote products that the user browsed through on other platforms before . The idea is to induce a snap sale. Re-targeting ads are powerful tools to make that final push towards closing the sale.Advertisers can also opt for “Spark Ads.” Spark ads are native, organic content that endorses a product or brand favorably. Advertisers can put money behind these videos to boost them to the target market.
Source: Tech Daily Report (techdailyreport.net)
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