Shopee targets Gen Z with new features and brand ambassador. Shopee introduced new features and chosen BINI, a popular girl group, as their brand ambassador to cater to this demographic.
The article mentions a study done by Shopee and Kantar to understand Gen Z's needs. This research led to the development of features that address Gen Z's desire for a secure and convenient online shopping experience. Recognizing Gen Z's huge potential, Shopee and Kantar teamed up to study what Gen Z wants and needs when it comes to online shopping. The information gathered was then used to create features that will make shopping on Shopee a breeze.
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