Shopee faces boycott calls over brand ambassador - BusinessWorld Online

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Sea Ltd.’s e-commerce business Shopee faced boycott calls from Philippine consumers after naming Toni Gonzaga, a staunch supporter of the country’s president, Ferdinand R. Marcos, Jr., as its brand ambassador.

Sea Ltd.’s e-commerce business Shopee faced boycott calls from Philippine consumers after naming a staunch supporter of the country’s president, Ferdinand R. Marcos, Jr., as its brand ambassador.

The hashtags #ByeShopee and #BoycottShopee became top trends on Twitter in the Philippines, with about 340,000 tweets about the company as of Friday morning, with some users defending the firm. The second-most popular topic involved posts calling on shoppers to switch to Lazada, a rival e-commerce platform owned by Alibaba Group Holding Ltd.Philippine Daily Inquirer

 

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