PARIS, France – With cat photos and sometimes scathing irony, Mathieu Rebeaud, a Swiss-based researcher in biochemistry, has nearly tripled his Twitter following since the coronavirus pandemic began.
To cut through the noise however, it is imperative to work quickly and maximize social media engagement to get simple prevention messages across to the public, according to researchers and specialists. This includes transparent identification of cases, data sharing and unhampered communication, as well as peer-reviewed research, it said.
Jean-Gabriel Ganascia, chairman of the ethics committee at France's National Centre for Scientific Research, agreed that the scientific community must counterattack in such situations.Earlier this month, the Red Cross launched what it said was the first global network of social media influencers to battle misinformation and spread lifesaving content about the pandemic.
Rather than simply imposing the view of a leading authority without any explanation, they aim to help people understand how science works including the need for studies to abide by rules and standards, he added.Rebeaud, the biochemistry researcher popular on Twitter, said he was much less present on social media before the pandemic but had felt drawn to defend science.
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