JMC Philippines Head of Operations John Lucas leads the signing formalities with COO Dino Laurena, NCB Brand Manager PepsiCo Philippines Cristina Sim and PH Beverages Head of Marketing Ray Philip Pine and TV5 Network Inc. President & CEO Guido ZaballeroTHE Samahang Basketbol ng Pilipinas sealed a partnership with Gatorade as a major local sponsor for the country’s co-hosting of the International Basketball Federation 2023 World Cup in September.
“Being the official electrolyte drink of FIBA’s flagship event, we pride ourselves in providing hydration and fitness solutions to meet the needs of athletes at all competitive levels,” Pine added. “If you think of sports drinks anywhere in the world, you think Gatorade,” Crocker said. “The product is everywhere and has been the trusted choice around the world to fuel athletes forward.”
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