Puregold has officially confirmed its collaboration with Filipino boy band sensation SB19 , much to the excitement of every A'Tin across the Philippines.The group, often hailed as the 'Princes of P-Pop,' teased the collaboration for weeks prior to Puregold's official announcement made through Instagram posts and stories of them having fun riding Puregold shopping carts. SB19 — comprising Josh, Pablo, Stell, Ken, and Justin — has been at the forefront of the P-Pop movement.
The past year, however, was not without challenges. Following the release of their latest album, Pagtatag, and while on their first world tour, SB19 had to grapple with the stress and loneliness of being away from home.The group also left their previous management and started their own — a massive undertaking in terms of artistic independence and freedom.Undeterred by the speed bumps, the SB19 hopes to use such learning experiences in making their most intense and genuine art to date.
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