Al-Ula, an area rich in archaeological remnants, is seen as a jewel in the crown of future Saudi attractions
“Opening Saudi Arabia to international tourists is a historic moment for our country,” tourism chief Ahmed al-Khateeb said in a statement. Khateeb said the kingdom will also ease its strict dress code for foreign women, allowing them to go without the body-shrouding abaya robe that is still mandatory public wear for Saudi women.The austere kingdom, which forbids alcohol and has a strict social code, is seen by many as a hard sell for tourists.
Fears of a regional conflict after the September 14 attacks on state oil giant Aramco may also dampen the kingdom’s appeal to holidaymakers. The government, reeling from low oil prices, says it hopes tourism will contribute up to 10 percent of the gross domestic product by 2030, compared to three percent currently.
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