MOST of us are familiar with the term “return on investment,” or ROI, a metric that helps us understand the profitability of an investment. ROI is the ratio of net income to investment . A high ROI means the investment has made significant gains compared to its cost.
In general, COI not only relates to financial or economic matters, but also includes impacts on health, education, social and other factors needed to make a good decision. Gihan makes this point: “If you’re driving on a highway and meet heavy traffic, you can calculate the ROI of taking a slower but less congested side road. But if the highway is taking you directly into the path of a bushfire, the COI is so high that the ROI becomes irrelevant.
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